of the Month – January 2009
Paula Weber, an active
Marlborough Business Association member, is an
Area Representative for the interactive
marketing service, Neighbor to Neighbor. For the
past fourteen years, Paula has visited new
residents homes , leaving them with a package of
information on the town, local services, and of
course, business information. Her territory
covers East Hampton, Marlborough and Colchester.
Paula stays busy throughout the year, but her
busiest times are during the summer and the
month of December. She strives to visit each new
resident, and has contact with 97% of new
residents in her three towns.
Her welcome kit includes
information on the town and services provided.
Phone numbers for town hall and administrative
offices, fire and police, houses of worship, and
recreation facilities are included, as well as a
calendar of events taking place in that town.
Also included in the kit is information on
non-profit groups in the area, and a listing of
civic organizations for each town. Paula has
about twenty sponsoring businesses that
participate in the Neighbor to Neighbor welcome
kit, including fitness centers, restaurants,
dentists, and financial advisors. All these
businesses are part of the community, and the
sponsoring businesses help new residents feel
right at home!
Paula explains, “Each business has the exclusive
right to market to the new residents through
sponsorship in their field. It truly is an
interactive presentation of information.” Paula
prides herself on the personal attention she is
able to devote to new residents, and the
knowledge she has of her business sponsors.
Paula keeps up with her sponsors by contacting
them once a month to provide them with new
resident information, and to also talk to them
about changes to their business, promotions or
and additional flyers or inserts they would like
included. This allows businesses to make changes
as needed to their sponsorship.
As a member of the Marlborough
Business Association, there is a 10% discount
off the initial set up fee to new business
sponsors that would like to reach new customers
in their local area.
For more information, please
call Paula Weber at 295-0111, or on the web at
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